Local student’s logo used on bus advertising campaign

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to relaunch sexual health clinic

In the last two weeks, local student Emilio Barnes (pictured below) has been getting a taste of fame as his artwork has been used in a borough wide bus campaign. The winner of the second year of an innovative design competition held at South Thames College, Emilio’s logo has been picked to re-brand the under-18 sexual health clinics across south west London which are all now called ‘The Point’.

The competition run by Wandsworth Teaching Primary Care Trust’s Public Health department and South Thames College, to tackle sexual health and teenage pregnancy, allows young people to design for their peers.

Kate Milsted, Teenage Pregnancy Project Officer at Wandsworth Teaching PCT says

 “The project is run as a real life graphic design commission with the PCT being the client, and the students taking on the role of freelance designers. We recognise that young people themselves are best placed to know what appeals to people their age, so we give them the opportunity to use their creative skills to get these messages across.

 

“The task of re-branding a service is not an easy one and the fact that Emilio’s logo and publicity was selected for use by six local boroughs, is a credit to his hard work and multimedia expertise.”

 

Multimedia course leader at South Thames College, Vikki Liogier commented:

“Working on this kind of project produced a number of benefits for the students. On a personal level, through their own research, and workshops delivered by Wandsworth PCT, they learnt about sexually transmitted infections - how they are transmitted, how to recognise the symptoms and most importantly, how to prevent them.

 

“On a professional level, the project then gave them actual experience of the full design cycle from initial idea presentation to final artwork production, with real life constraints such as budget, format, media, output, target audience, client requirements as well as copyright and licensing issues.”

The bus campaign aims to raise awareness of the new logo and direct young people to the local sexual health website for south west London www.gettingiton.org.uk   Initial statistics for the first week of the campaign show huge success with just under 50% of all hits to the site being straight into ‘The Point’ page.

Branded posters and clinic information cards are due to be distributed to youth settings shortly.

 

June 2, 2008