Local Start-Up Is 'Well&Truly' Delighted!


As healthy savoury snack firm wins prestigious business award



Based by Putney Bridge, Well&Truly, a Top 100 UK Start-Up looking to transform the world of healthier savoury snacking, is delighted to have won the Lloyds Bank National Business Awards - Duke of York New Entrepreneur of the Year.

Accepting the award at the Awards Ceremony in front of 1,200 business leaders, Government, press and investors, Sara Trechman, co-Founder of Well&Truly said: “Winning the Lloyds National Business New Entrepreneur of the Year Award is a huge achievement for us. It’s really exciting that the initial success and future potential of Well&Truly is being recognised in this way.”

The judges of the award commented: "Well&Truly produce great tasting snacks using natural ingredients that are much better for you than traditional ones, lower fat, gluten free and above all taste delicious. From a stand still they are already in Whole Foods, Ocado, Booths and 1000 Tesco stores, they particularly impressed the panel with how well their concept had been thought through and then executed. Their relentless drive for innovation has culminated in an outstanding product and a deserving winner."

Maria Trechman, co-Founder of Well&Truly said: “With Well&Truly we are building a fantastic business around the promise of snacks full of flavour that are also that bit ‘better’ but never compromising on the great taste every snacker deserves. We have big ambitions for the future, and the award is a great validation of our concept, execution of the business plan to date and future potential of Well&Truly”.

November 16, 2017