Local people signing up to the council's 'greener borough' challenge have made installing save-a-flush devices in their toilet cistern and buying seasonal fruit and vegetables their top environmental pledges.

Already 362 residents are supporting the council's initiative which aims to encourage people to make the simple day-to-day changes that can lead to a more sustainable lifestyle.

Other popular measures including getting off junk mail lists, using energy-saving light bulbs and home composting.

The combined effect of residents' pledges on transport and energy is an estimated annual saving of 73 tonnes of atmospheric carbon emissions. The biggest reductions are being achieved by residents who pledge to start walking or cycling on shorter journeys, avoid flying for their holidays, have home energy checks and insulate their lofts.

Most people joining the green pledge scheme already use the council's orange sack recycling service and save energy in the home. They are motivated by a desire to do more.

A search for the borough's most environmentally-aware residents generated 75 entries - more than double those achieved from a similar competition in 2006.

The green champions ceremony will be held in October with the top prize a £500 voucher from B&Q. There are also awards for businesses and schools.

Environment spokesman Malcolm Grimston said, "The greener borough initiative is the tip of the iceberg. We know from our research that there has been a huge shift in attitudes to the environment in recent years.

"Half of all residents now say they can do a lot to reduce the amount of waste they produce - this is twice as high as in 2005. More than nine in ten people say they already buy goods with less packaging
- or intend to do so in the future.

"Whether it's taking reusable shopping bags to the supermarket or buying recycled products it's the same message. People know what needs to be done and are prepared to commit to these changes."

People joining the green pledge scheme are given starter packs and regular email alerts with the latest tips on good environmental practices.

 

September 15, 2007