Emilia Fox and Colin Firth joined Alan Rickman, Greta Scacchi and a host of other celebrities at a screening of The End of the Line, a major feature documentary film revealing the impact of overfishing on our oceans.

The film, directed by Chiswick born Rupert Murray, examines the imminent extinction of bluefin tuna, brought on by increasing western demand for sushi; the impact on marine life resulting in huge overpopulation of jellyfish; and the profound implications of a future world with no fish that would bring certain mass starvation.

Filmed over two years, The End of the Line follows the investigative reporter Charles Clover as he confronts politicians and celebrity restaurateurs, who exhibit little regard for the damage they are doing to the oceans.

Shocked by what they saw in the film, Emilia Fox, Greta Scacchi and a host of other celebs decided to pose naked for the acclaimed photographer Ian Rankin to raise awareness and urge consumers to only buy sustainable fish to help stocks of all fish recover as well as the bluefin tuna.

But you don’t have to take your clothes off to join the campaign. The End of the Line film asks consumers should choose only sustainable seafood - which means, first and foremost, that you agree to avoid eating actively endangered species, for example, the bluefin and bigeye tunas and the common skate.

Marks and Spencer announced that they will switch to using pole and line caught tuna in its entire food range, following a similar statement by Pret a Manger who said they were taking tuna caught in unsustainable ways out of sandwiches and sushi.

 

 

 

 

 

Colin Firth makes sure he gets into this photograph with Greta Scacchi, her daughter Leila and Alan and Rima Rickman at the aftershow party for The End of the Line

June 18, 2009