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Maggie  You can keep on doubting as much as you like. Cost effectiveness is most definitely NOT the only consideration.  A lot of work has gone into and is still going into reducing and improving packaging.  Have you not noticed how so little packaging nowadays is made out of mixed materials?  That is deliberate.  Many cardboard and card boxes are now only made out of the one material and can easily be flattened.  That is deliberate.  Remember ring-pulls on aluminium fizzy drinks cans - when did you last see those?  The design has been changed so that they no longer pull right off and whole cans can now be recycled. That is deliberate. Both cans and bottles have lightweighted. Shapes have been altered so that more will fit in a case and into a lorry and as they are therefore lighter to transport - less fuel is needed. That's all deliberate. Some plastic milk bottles no longer have coloured lids so you have to rely on the colour on the label to see what sort of milk it is. This is so all of those bottles can be recycled.  (In the past there was a problem with customers not being so keen on their milk in slightly green bottles as these milk bottles are part of what is called a closed-loop recycling system.)  That too is deliberate. There are all sorts of laws, rules and regulations re packaging and as there is continuous innovation - making and dealing with it can and will continue to go on changing. Unfortunately some companies are more resistant to any change than others - particularly when they claim their packaging is 'iconic'.  However that often seems to be more iconic to them themselves than to anyone else!There used to be a list of the companies fined for not having declared the amount of packaging their companies are producing and this could be found on the internet. There may well still be.

Philippa Bond ● 548d