"Before plans are made to radically change the parking situation surely it would be a good idea to have some research into who is parking, why they are parking there and for how long?"I agree. Which is why, one Saturday in February this year, I spent two hours asking drivers as they were leaving the car park how much they had spent, and on what, while they were parked in the car park. Several said they had parked elsewhere first and wanted to tell me their total spend here but I only wanted to know what they had bought while parked in the car park. The weather was mild. It was half term when many Chiswick residents go away; Ireland was playing against France at rugby with many watching indoors, so Chiswick was much less busy than usual. Parking enforcement officers were on strike and several drivers parked for longer than the maximum two hours, assuming they wouldn’t be fined. The result was a lower turnover of spaces and, therefore, a lower spend per hour. It was more interesting than I was expecting, revealing not just how much was spent but also who was parking there and where they had come from. It was an impromptu snapshot, not a formal survey that followed Market Research Society guidelines. After publishing it, several people said that the average of £268 per car was wrong and that I should disregard the highest and lowest spends (£6,500 on kitchen equipment and £1,000 on an antique desk - and £1.50 on a small present for a sick child in hospital and £3 on a greetings card). Whether the hourly calculation is right or wrong, knowing what drivers had bought was a fascinating reminder of the variety we have (and there was no mention of other possible purchases such as a diamond ring or painting which could have been at the top end of the spend) and the total reported to me during those two hours was £12,329. Two points were especially worth noting. Of the 46 drivers I interviewed (10 refused to speak to me), only eight were from within Chiswick. The others came from Acton, Ashford, Brook Green, Buckinghamshire, Camberley, Colindale, Dorking, Ealing, East Acton, East Sheen, Epsom, Greenford, Hammersmith, Heathrow, Henley, Hillingdon, Isleworth, Kew, Marylebone, Osterley, Queen's Park, Ravenscourt Park, Sandhurst, Shepherd's Bush, Twickenham, Wembley. Chiswick is undoubtedly a retail and hospitality destination. The full survey is here: https://www.chiswickgunnersburyconservatives.org.uk/news/survey-shows-economic-value-chiswicks-central-car-park-and-where-customers-come
Joanna Biddolph ● 1080d