Politics aside, this is no different than any other PSA or advert admonishing us to exercise, stop smoking, eat well, practice safe sex, get tested for just about everything, drink responsibly, etc., etc., etc. The perspective people should know is missing the mark as it comes from an older, more educated demographic. Especially on this forum. Done well, by a celeb in my view, it could deliver a message that might help reduce demand. I'd come at it from a green angle, which would have built in a cost cutting angle.
David Lesniak ● 1443d