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Unfortunately, one unseasonably fine weekend day with increased footfall does not indicate the troubles of the High Road are over.Have a chat to a local business owner and they will give you a long list of challenges that they face ahead which even the passing of Covid will not fully mitigate. Those businesses owners that have managed to keep going have generally done so by borrowing more and increased interest cost is just one of the raised costs that are going to mean they have too boost turnover to survive. Unlike private individuals energy costs are not capped for businesses. Staffing is becoming a huge problem and suitable candidates are scarcer and cost more to retain. Online competition continues and, for hospitality businesses has become more intense with consistent discounting by delivery services and the arrival 'dark kitchens' not based in the area.The credit card numbers released by the council show that spending is well down on the High Road compared with pre-pandemic levels unlike Hounslow High Street. Increased cost and reduced turnover can only mean pain for local retailers.The news isn't all bad particularly the fantastic decision by Annie's to open on the High Road. This will provide a massive boost to the area. There have been lots of interesting new openings in the centre of Chiswick over the last year and, although boarded up units remain, it doesn't have the appearance of a ghost town. These additions are, so I'm told, due to the willingness of landlords to be more flexible on lease terms and the ending of the expectation of ever higher returns which caused them to leave units vacant. It should be remembered however, that the opening of competitors with lower costs isn't necessarily going to benefit established businesses.One shop owner I spoke to said she did believe there were people at the council who recognised the problem and were anxious to help. The fear she had was that the 'solution' would be a Business Improvement District which would involve more cost and little benefit for smaller businesses in Chiswick.

Francis Rowe ● 1711d

Tom, its slightly surprising to see you endorse a report that considers high car ownership to be an important factor in the viability of a retail centre!It's an interesting report but it is out of date having been produced nearly a year ago presumably based on data gathered before that and a lot has changed since then.The 'multi-variant' factors include having a Waitrose and Chiswick's rise appears to be due to having lots of cafes (good during a pandemic) and no department stores (bad during a pandemic). These criteria don't really give us an insight into conditions for businesses on the High Road right now.I'd argue that an increased ranking in this report actually represents bad news for Chiswick because it is pitched at chain retailers and a high score will encourage them to consider opening here. At the moment one of the few bright spots for CHR is increased flexibility of leases which is allowing more independent businesses to dip their toe in the water. There have been some great new openings over the past year including Laurents and Hoji but I believe these new entrants have been tempted in by attractive deals on their rent.The one piece of representative data we do have is the credit card receipts which show a fall in Chiswick over the last year, which is of concern given how many businesses have gone cashless.I know you disdain anecdotal evidence but I've talked to several local business owners over the last few months and everyone has experienced and is expecting in the future lower turnover (ignoring the effects of Covid) and higher costs. To get a clearer picture of what is happening you should talk to people on the frontline.

Francis Rowe ● 1710d