Unfortunately, one unseasonably fine weekend day with increased footfall does not indicate the troubles of the High Road are over.Have a chat to a local business owner and they will give you a long list of challenges that they face ahead which even the passing of Covid will not fully mitigate. Those businesses owners that have managed to keep going have generally done so by borrowing more and increased interest cost is just one of the raised costs that are going to mean they have too boost turnover to survive. Unlike private individuals energy costs are not capped for businesses. Staffing is becoming a huge problem and suitable candidates are scarcer and cost more to retain. Online competition continues and, for hospitality businesses has become more intense with consistent discounting by delivery services and the arrival 'dark kitchens' not based in the area.The credit card numbers released by the council show that spending is well down on the High Road compared with pre-pandemic levels unlike Hounslow High Street. Increased cost and reduced turnover can only mean pain for local retailers.The news isn't all bad particularly the fantastic decision by Annie's to open on the High Road. This will provide a massive boost to the area. There have been lots of interesting new openings in the centre of Chiswick over the last year and, although boarded up units remain, it doesn't have the appearance of a ghost town. These additions are, so I'm told, due to the willingness of landlords to be more flexible on lease terms and the ending of the expectation of ever higher returns which caused them to leave units vacant. It should be remembered however, that the opening of competitors with lower costs isn't necessarily going to benefit established businesses.One shop owner I spoke to said she did believe there were people at the council who recognised the problem and were anxious to help. The fear she had was that the 'solution' would be a Business Improvement District which would involve more cost and little benefit for smaller businesses in Chiswick.
Francis Rowe ● 1711d