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Alastair Banton explained" I dislike Alan Sugar.  And I dislike most of the people he selects to be victimised on The Apprentice."The pat answer is "Its only Telly"I haven't watched it at all for years. Having watched the first series I got an idea as to how it was made. Which is maybe completely wrong. The "winner" was chosenfor their business idea which was only "revealed at the end".But that might mean they could end up with four finalists with duff business ideas. So the makers must know about the business ideas well in advance. In fact, when they sift through the business ideas submitted by all the applicants to the programme.So quite possibly its at this stage that they selectpotential finalists even the winner - subject to interview to make sure they're presentable.Which is wortkable as Sugar can always be surenot to fire the eventual winner, who is "chosen"as a result of further interview in the finalSo having already decided on those four they select a good mix of performers and personalitiesloudmouths, idiots solely for thir entertainmamnt value.  Obviously the contestant will never be told this and the "rounds" are like party games with a business theme. The actual role of the assistants being to give opinions on how they'd performed in theparty games.As I said this could be completely wrong.In interviews Sugar explained how it gave him a wholenew career which he never expected and he was surprisedwhen it was renewed each year,  As to his manner, Sugar was trusted and got business simply becuse he always delivered on time. To do this,he had to rely on suppliers *he* could trust. So as it says on the tin, he simply couldn't afford to deal with flannel merchants who would let him downwith a load of excuses. To do that, he himself had to cultivate a reputation. He's simply got no timefor people who promise things they can't deliver.End of Whereas with people he could trust...He and his best mate, and family friend Stanley Kalms, the founder of Dixons, then one of Sugars biggest customers could spend whole afternoons shouting and screaming at one another across a boardroom table before finally settling on a price for 20,000 Amstrad Hi-Fi's. to be delivereed in 2 weeks time.Often arguing over pennies but pennies x 10,000Then it was out with the whisky, and plans for the weekend.michael adams

Michael Adams ● 1711d