Babywear Retailer Mori Moving into Sweaty Betty Site
Mori planning new shop on Turnham Green Terrace
The unit at 62 Turnham Green Terrace is currently vacant. Picture: ChiswickW4.com
August 10, 2026
Babywear brand Mori prepares to take over the former Sweaty Betty unit on Turnham Green Terrace. The company has submitted plans to refurbish the shopfront and introduce new signage that reflects the company’s soft, sustainable aesthetic.
The proposal, lodged with Hounslow Council under application P/2026/2286, seeks permission to repair and refinish the existing fascia, install an LED-lit sign across its width, add a new blade sign and redecorate the storefront. The plans confirm that the building’s footprint will remain unchanged, with 83sqm at ground level and 27sqm in the basement, totalling 110sqm of retail space.
For Mori, the move marks another step in its expansion onto the high street. Founded in 2015, the London-based brand began life as a specialist sleepwear company, developing ultra-soft fabrics made from bamboo and organic cotton. Its signature blend is designed to be breathable, thermoregulating and gentle on sensitive skin — qualities that helped the company build a strong following among new parents.
Mori now offers a full range of baby and toddler essentials, from sleepsuits and pyjamas to bodysuits, sleeping bags, toys and nursery accessories. Sustainability sits at the heart of its identity, with an emphasis on ethical sourcing and long-lasting materials. The brand is also known for collaborations with children’s favourites including Peppa Pig, Peter Rabbit, Lovevery and The Very Hungry Caterpillar.
The Chiswick opening will join Mori’s existing boutiques in Battersea, Notting Hill, Hampstead and Westfield London, alongside its presence in Harrods and John Lewis. The company says its physical stores are carefully designed to reflect its ethos — calm, tactile spaces that echo the softness of its products.
No reason has been given for the closure of the Sweaty Betty store previously occupying the site. The brand has been undergoing a major UK restructuring since 2023, after its parent company Wolverine Worldwide announced plans to streamline operations, consolidate London office space and reduce the UK workforce. Falling UK sales prompted the shake-up, with revenue dropping from £116.4m to £111m and nearly 90 jobs cut as part of a turnaround plan.
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